Description

RECORDED WEBINAR: Dick Knowdell: Starting or Expanding a Private Career Counseling or Coaching Business: What They Didn’t Teach You in Graduate School

WEBINAR DESCRIPTION:

In today’s gig economy, many career counselors and coaches have clients that need solid, practical advice on starting their own full-time business or to supplement their jobs with additional income. The odds are that small business start ups fail more than they succeed. This webinar will help you, the career counselor/coach learn some practical and inexpensive actions you take suggest to your clients that will give them the edge for success. You yourself will benefit from these ideas if you are thinking of expanding your counseling business. The content of this workshop is based on the more than thirty years that the presenter operated and managed a successful private career counseling practice.

LEARNING OBJECTIVES

At the conclusion of this webinar, you will be able to:

• Identify where to establish an office
• Identify and target customers and develop a market niche
• Implement the four levels of marketing including obtaining free publicity
• Leverage passive income to supplement your earnings
• Market the services of other professionals
• Set and collect fees that are realistic and competitive