RECORDED WEBINAR: Certifications and Credentials in Career Development by Paula Brand


Paula Brand, GCDF, JCTC, CPRW: Certifications and Credentials in Career Development: What Counselors, Coaches, and Workforce Professionals Need to Know to Get Ahead



Paula Brand, GCDF, JCTC, CPRW: Certifications and Credentials in Career Development: What Counselors, Coaches, and Workforce Professionals Need to Know to Get Ahead

Paula Brand is a Career Consultant and LinkedIn Trainer with Brand Career Management.  Combining a background in career counseling, human resources, workforce development and training facilitation, she has inspired hundreds of people to successfully manage their careers.  Let her experience help you decide what certifications to earn next. 

As a fellow lifelong learner, Paula has earned three industry certifications beyond her formal degrees.  These include: Global Career Development Facilitator (GCDF), Certified Professional Résumé Writer(CPRW) and Job and Career Transition Coach (JCTC).   In 2015, Paula published the newest of The Essential Guide to Career Certifications ( which gives detailed information on many career credentials in our field.  Doing the research to compile this information and keeping it updated has been a labor of love that has given Paula tremendous insight to the certifications in our industry.  

Her education includes a Master’s Degree in Applied Psychology from the University of Baltimore, a Bachelor’s Degree from the University of North Carolina at Greensboro.  As a contributor to the Career Development and Adult Planning Network international newsletter, she provides insights on LinkedIn through her column, the LinkedInsider.  In 2014, she received the Maryland Career Development Association (MCDA) Outstanding Career Practitioner Award and the Middle Atlantic Career Counseling Association (MACCA) Professional Contributions Award. 

WEBINAR DESCRIPTION: Do you know what these letters stand for:  GCDF, JCTC, CWDP, BCCC, MRW or ACC?  Are you interested in enhancing your expertise but not interested in getting another degree?   Are you overwhelmed by the amount of choices when looking into career industry certifications? 

Attend this webinar to understand the benefits of continuing your professional development by earning certifications and aligning with organizations that support the career industry.  The career field has a plethora of certifications that can be earned in addition to formal career counseling degree programs. These credentials can help build a professional identity and increase your skills but the amount of choices can be overwhelming.  During this webinar, you will learn the common characteristics of these programs and factors to consider when deciding between different certification programs.  After attending, you will understand which certifications make the most sense for your career path.   Finally, you will discover more about the organizations behind the certifications, as well as other professional development organizations designed to help you grow your expertise.


After attending this webinar, participants will:

  • Understand the difference between various credentials (certificates vs. designations).
  • Discover the benefits of pursing certifications for professional development.
  • Learn what factors to consider when selecting a certification program.
  • Know common characteristics of certification programs.
  • Understand what professional organizations offer certifications and designations. 

Additional information

Link to Recorded Webinar